property name
enter
WORLDWIDE REACH, PERSONAL SERVICE
MEET THE TEAM
MEET LINDSAY CUTHILL
DEAL BOOKS
LOCAL TRACK RECORD
LINDSAY CUTHILL
Meet the Team
Sebastian Hipwood
Director sebastian.hipwood@savills.com
Ed Sugden
Director esugden@savills.com
Camilla Elwell
Director camilla.elwell@savills.com
George Nares
director george.nares@savills.com
Hugh Maconochie
director hmaconochie@savills.com
Alice Whitworth
PA/Team Assistant alice.whitworth@savills.com
CLOSE
Lindsay Cuthill
Head of Country Department
Lindsay took over the country house department in 2013, after 27 years of selling houses for Savills in south-west London. He now divides his time unevenly between the capital and Gloucestershire. Being perfectly at home in either setting means he has an instinctive understanding of what drives the buyer’s move and which house will tick their box. As demonstrated by his popular house tours on Instagram, Lindsay has an infectious enthusiasm for country house architecture, interior design and gardens. He uses his instinctive eye for detail and an inquisitive mind to shine a light on a property’s key attributes—be it the long views from a drawing room window, the strength of an internal layout, an element that would prove ideal for a family or an opportunity that lies in wait for the new owners. Above all, however, it’s providing exceptional levels of service and being rigorous about client care that remain his first priority. To achieve that is, in his mind, straightforward: it’s about giving the best advice possible, in the most sensitive way possible. With years of experience behind him, Lindsay is acutely aware that selling a country house can often trigger varying emotions, as well as requiring owners to open up previously private or personal spaces. Demonstrating respect and integrity at all times is non-negotiable.
Director
Head of Savills Country Department lcuthill@savills.com +44 (0) 20 7016 3820
OUR KNOWLEDGE COMES FROM EXPERIENCE
NATIONAL COUNTRY DEPARTMENT sales OVER £2 MILLION
98%
Guide Price
Percentage of average guide price achieved
Percentage of properties sold to cash buyers
Percentage of sales that attracted multiple bids
Percentage of properties sold to international buyers
56%
cash buyers
61%
multiple bids
23%
INTERNATIONAL BUYERS
65%
known to savills
Percentage of buyers known to Savills
Source: Savills data from H2 2021 to H1 2022/12 months to June 2022. UK Country Department properties over £2 million.
buyer occupation
36%
Financial & Insurance Activities
15%
Real Estate & Construction Activities
12%
Professional
7%
Arts & Leisure
4%
Retired
Manufacturing, Utilities, Transport, Retail
11%
Health, Education & support services
Media, Information & Science
2%
Other
Upsizing
34%
Relocation
18%
Second home
5%
Downsizing
Investment/ redevelopment
Reason for buying
buyer nationality
N. Africa and Middle East
1%
Africa
77%
UK
China
N. America
Eastern Europe and The CIS
Western Europe incl. Nordic Countries
Pacific Asia
UK BUYER NETWORK
37%
Greater London
Surrey
Rest of UK
East Sussex
Kent
9%
Berkshire
Oxfordshire
Local Track Record
Here is a selection of properties recently sold by Lindsay. His track record speaks for itself.
£10 million
Ven House, Somerset
£4 million
£5 million
£8 million
Reddish House, Salisbury
Alderbury House, Salisbury
Little Sodbury Manor, Gloucestershire
£7.5 million
£3.95 million
Athelhampton House, Dorset
Apt 1, Wardour Castle, Wiltshire
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We combine our worldwide reach, experience and expertise with personal service for every client, including specialist departments that offer the highest levels of privacy and professionalism. We pride ourselves on building lasting relationships that help our clients achieve their property ambitions, whatever and wherever they may be.
We reach clients around the world – through our team of dedicated specialists based in London, our worldwide network of offices and associates, and our specialist in-house marketing, PR and research teams. And our clients can find us easily, thanks to our multilingual websites and mobile search, and our reputation for market-leading insight and analysis.
Today, Savills is a modern, global business. With more than 600 offices and associates located in over 70 countries worldwide, our reach and expertise are unrivalled, with 40,000 people working in 300 disciplines that cover the entire spectrum of residential, commercial and rural property services.
Over more than 160 years, Savills has grown to become one of the world’s leading real estate advisors. The property landscape may be unrecognisable from the time we opened our first office in London in 1855, but our forward-thinking approach, our values of trust and integrity, and our focus on exceptional customer service have not changed.
Why savills?
Today, Savills is a modern, global business. With more than 700 offices and associates located in over 70 countries worldwide, our reach and expertise are unrivalled, with 40,000 people working in 300 disciplines that cover the entire spectrum of residential, commercial and rural property services.
MEET Paul Finnegan
Paul Finnegan
Paul finnegan
Director, london office
Paul joined Savills in 1988 and today specialises in the sale of prime houses across east Berkshire and north Surrey, including the Wentworth Estate. Having spent the vast majority of his career covering this area, he’s widely regarded as one of the most knowledgeable agents of the prime market in the inner Home Counties. He learned the ropes of estate agency working in his home town of Guildford, Surrey, before moving to help set up the new Savills office in 1988. Soon after, Paul was transferred to the Country House Department based in London with the responsibility of looking after the sale of houses south of London in Surrey, Kent and Sussex. With an incomparable contacts’ book made up of leading figures within the most prestigious private estates, Paul is afforded privileged access to these markets. As a result, he has consistently succeeded in selling some of the most significant houses within the Savills portfolio—always with his signature approach of total discretion and a razor-sharp attention to detail. The nature of the buyers, where they come from and what their needs are, means he’s constantly in contact with the international desks as well as the Savills Private Office. A people person at heart, he takes tremendous satisfaction earning and maintaining the trust of his clients by providing them with regular updates on progress and a consistently high standard of service.
Country Department pfinnegan@savills.com +44 (0) 20 7409 8877
paul finnegan
Here is a selection of properties recently sold by Paul. His track record speaks for itself.
Guide £15 million
The White House, Wentworth
Guide £8.95 million
Guide £11.95 million
Guide £4.5 million
Englefield Park, Surrey
Windlesham House, Surrey
Newington House, Berkshire
Guide £4.95 million
Guide £25 million
Princes Drive, The Crown Estate
Oaklands Park, Surrey
Charles Broadbent-Combe
Director | Sunningdale chBroadbent@savills.com
Ben Hehir
Associate Director ben.hehir@savills.com
Elle Wilkinson
Buyer Manager elle.wilkinson@savills.com
John Henson
Director | Winsdor john.henson@savills.com
Trevor Kearney
Director tkearney@savills.com
Charlotte Merrick-Willson
PA/Team Assistant charlotte.merrickwillson@savills.com
Country Department overview
UNiQUE EXPERTISE ANd CONTACTs
Savills Country House Department collectively combines decades of knowledge, experience and enthusiasm for selling country houses across the length and breadth of the UK. Professionals in our field, we provide our clients with the tailored and qualified advice at all times, carefully taking into account each client’s circumstances and the nuances of each property. A passion for architecture, design, country life and the countryside landscape unites us personally and professionally, both as a team and with our client base. Our approach combines reassuring experience, backed by market leading insight, to deliver top results. Based in Savills head office in London, the Country House Department acts as a conduit between the regions, London and our International network. Each Country House Department agent has a geographical area of expertise outside London and can draw upon deep local knowledge with a granular understanding of the immediate environment of each property—from planning policies to school choices, and everything in between. With an office network of over 100 nationally, and over 700 offices globally, as well as a range of specialist departments that work alongside them, we can market properties to a vast network of qualified buyers based in the UK and overseas. Our range of property-related services extends beyond country houses as Savills provides over 250 different service lines, affording us the ability to connect our clients with an advisor to suit their needs.
Whether a buyer is looking for a property for leisure pursuits, investment, or to be close to education centres and business hubs, Savills has the experience and understanding to match the individual with the perfect property.
US, Mexico & Caribbean
97 offices
UK, Ireland & Channel Islands
131 offices
Europe
138 offices
Middle East & Africa
269 offices
Asia Pacific
72 offices
Source
Savills Research
our Track Record
COUNTRY HOUSE EXPERTISE
Based in our Global HQ, the Country Department is a dedicated team of experts in their field. We have a proven track record in the sale of the finest country houses, residential and amenity estates, farms and equestrian properties across the UK. We strive to use our external network of contacts to proactively seek out buyers, often reaching them on a private or confidential basis. We are able to provide the discretion that HNW clients demand; more than 25% of our sales are conducted privately, many never having any time on the open market.
One of England’s great Tudor Manor Houses, dating from the 15th Century and set in exquisite gardens. Guide £7 million
An exceptional residential, agricultural and sporting estate just 40 miles north of London. Guide £15 million
Hexton Manor, Hertfordshire
Magical Georgian farm house set in its 37 acres with stunning views of Dartmoor. Guide £3.4 million
An impressive private stud and an excellent record of producing group winning thoroughbred racehorses. Guide £4.5 million
One of the finest luxury mansions within St George’s Hill. Built to the highest specification by Consero London. Guide £12.95 million
A distinguished, Grade II listed Georgian country house overlooking well maintained gardens with stunning elevated views. Guide £10.75 million
An outstanding Grade II listed property, transformed into a modern country retreat with 425 yards of double bank fishing. Guide £6.55 million
Everley, Dartmoor, Devon
Glebe House Stud, Cambridgeshire
Southwinds, St George’s Hill, Weybridge
Holmwood, Henley-on-Thames
Lower Chilland House, Winchester
Marketing
The marketing mix
Successful marketing is about more than a glossy brochure. Our in-house experts develop a tailored strategy for each property, ensuring that we reach the right buyer wherever they are in the world. Whether it’s our own website and bespoke publications, targeted promotion through global press and portals, or digital and social media, we use every channel at our disposal to create an effective marketing mix.
Click to view portfolio
Our prime property publication showcases the finest and most sought-after properties in the world to high-net-worth individuals, in both print and online editions.
Specialist property publications: The Savills Portfolio
We are the most followed UK-based real estate firm on social media.* Active on all leading social media channels, we have the ability to showcase the finest properties and inspire thousands of prospective buyers.
Our presence at key events, including Masterpiece London, RHS Chelsea Flower Show and Badminton Horse Trials, allows us to showcase our portfolio to the high-net-worth audiences these events attract.
*Source: Savills data, August 2022
We use targeted advertising across the world’s leading print publications. It is still one of the most effective ways to ensure high-end properties reach the right audience.
As well as featuring on our website, your property will also appear on global portals, such as FT.com, Rightmove and Zoopla.
Owned social channels
Global Events
Reaching the right buyers: prime press titles
Portals
Click to view
We are active on leading social-media channels, including Instagram, Facebook, Pintrest and LinkedIn, which allows us to showcase the finest properties and inspire thousands of prospective buyers.
Our presence at key events, including RHS Chelsea Flower Show, Prime Properties Showroom Moscow, Art Basel Miami and Masterpiece allows us to showcase our portfolio to the high-net-worth audiences these shows attract.
We use targeted advertising across the world’s leading quality print publications. It is still one of the most effective ways to ensure high-end properties reach the right audience.
As well as featuring on our website, your property will also appear on global portals, such as FT.com, Rightmove, On The Market and Zoopla.
a national search starts with us
National website visits
The majority of buyers start their property search on the internet. Savills is the most searched for residential agent on Google*, and has approximately 2 million visits to its website each month**. This means your property will reach more people than it would through our competitors.
web traffic
Strutt & Parker:
26%
Knight Frank:
John D Wood and Co:
52%
Savills:
3%
Jackson-Stops & Staff:
8%
Hamptons International:
Savills was the most visited estate agent website among our direct competitors by internet users in the UK in a custom category of estate agent websites.***
Pr and press coverage
Reaching the right audience
Savills is the only company with a dedicated in-house team of worldwide PR specialists. Our expert communications team has strong relationships with key media contacts across the globe, proactively searching for opportunities to promote our clients’ properties and engage with international markets and audiences. From New York to New Zealand, we generate high-quality editorial coverage to raise the profile of our properties and people.
Web traffic
A worldwide Search Starts with us
The majority of buyers start their property search online. In the UK, Savills attracts more than double the number of website visits than its closest competitor, so your property will be seen by the widest range of potential buyers. Our site is available in 22 languages, including English, Chinese, Spanish and Russian. We conduct regular consumer-led research and continuously invest in savills.com to keep it sector leading.
In 2019, more than 3.7 million visits to our global property search were from people outside the UK.*
GLOBAL VIEWS
In 2019, 19% of traffic to savills.co.uk was driven by our social media activity.
This chart shows the share of UK website visits of leading national agents††. Savills share is more than double that of its nearest competitor.
Savills.co.uk was viewed by visitors from more than 230 different countries in just three months.**
*Google Analytics, 2019. **Google Analytics, Jan – Jun 2020. *** Hitwise Connexity, 1st Jan 2019 – 1st Dec 2019 based on a custom category of estate agent websites, including Knight Frank, Strutt & Parker, Hamptons International, Jackson-Stops, and John D Wood & Co.
SOCIAL MEDIA TRAFFIC
THE UK WEBSITE IS A HUB THAT BUYERS VISIT TO SEEK PROPERTIES ACROSS THE GLOBE
52.29%
Savills
21.34%
Other agents
26.37%
Next leading competitors
INTERNATIONAL MARKET
Sources
The majority of buyers start their property search online. In the UK, Savills attracts more than double the number of website visits** than its closest competitor, so your property will be seen by the widest range of potential buyers. Our site is available in 22 languages, including English, Chinese and Spanish. We conduct regular consumer-led research and continuously invest in savills.com to keep it sector leading.
In 2021, more than 5.6 million visits to our global property search were from people outside the UK.*
We have more than 40 country-specific websites across the globe.
This chart shows the share of UK website visits of leading national agents****. Savills share is more than double that of its nearest competitor.
Savills.co.uk was viewed by visitors from more than 230 different countries in just three months***
*Google Analytics, Jan – Dec 2021, paid and organic social media visits †Savills live websites. **Source: SimilarWeb, July 2022 ***Google Analytics, Apr – Jul 2022 **** SimilarWeb, visits to Savills.co.uk and national estate agent competitors, Jan – Dec 2021
COUNTRY-SPECIFIC SITES
57%
18.3%
24.7%
54.8%
20.3%
24.9%
Savills is the only property company with a dedicated in-house national, regional and international press office. Our expert communications team has strong relationships with key media contacts across the globe, proactively searching for opportunities to promote our clients’ properties and engage with international markets and audiences. From New York to New Zealand, we generate high-quality editorial coverage to raise the profile of our properties and people.
Research
Market-leading insight
With highly regarded specialists in residential, commercial, rural and global property, the Savills Research team offers in-depth analysis and commentary on current and future market trends. From prime residential development and luxury retail to infrastructure and international farmland, our respected and often-quoted commentators produce original research into all areas of the global property landscape. They also undertake bespoke reporting on behalf of clients, providing independent advice to investors, developers, landowners and lenders all over the world, helping them to make the right property decisions.
Our Research team has a reputation for its independent and forward-thinking approach to property research, which comes from a clear understanding of market dynamics and a focus on delivering creative solutions for our clients
Justin Marking, Head of Global Residential
We have more than 200 expert researchers covering global property trends and publishing a range of specialist property publications throughout the year, including World Cities, Prime Residential Index, Impacts and The Ski Report
Savills Impacts
SPECIALIST DEPARTMENTS
ACCESS TO A TAILORED SERVICE
Our global offices are able to draw on the expertise available in our network of specialist departments, further increasing our capacity to find the most relevant buyers for properties.
We have global hubs in some of the world’s key real estate markets – London, the Middle East, China, Russia, America, India, Hong Kong and Singapore – with multilingual experts who combine local market knowledge with experience of navigating cross-border property sales.
INTERNATIONAL DESKS
This specialist team is dedicated to providing clients, family offices and wealth managers with a single point of contact across all the divisions and markets they interact with. This generates an additional stream of prominent buyers for our clients’ properties.
PRIVATE OFFICE
High-profile clients from the worlds of sport and entertainment are handled with discretion by the Sports & Entertainment department. The team uses its understanding of these individuals’ unique requirements to connect them with suitable global properties.
SPORTS & ENTERTAINMENT
Prime Purchase is a leading property buying agency owned by Savills. They provide buyers and tenants with a single access point to the market, offering unrivalled access to properties - both those publically marketed and many that are not.
prime purchase
*LinkedIn 342k
*Instagram 202k
*Twitter 24k
Advertising has changed forever
The Power of Social Media
Social media has drastically changed the way consumers engage with media content. Savills recognises the incredible opportunity that social media presents in order to promote developments more effectively.
Our Unique Approach
Savills is the most followed real estate brand of social media, with a strong presence across multiple platforms to attract and engage with a range of audiences. With content being published every day to serve our audiences across key demographics.
COUNTRY HOUSE DEPARTMENT INSTAGRAM
The Country House Department team is an expert collective of country house enthusiasts with deep market knowledge and a passion for all aspects of country property. Over the years their Instagram accounts have proven very popular and have generated some fantastic success stories for clients. Visit their Instagram accounts below for regular updates and property tours of beautiful homes for sale across the UK.
@tim_prime_property
@SavillsUK
Our key objectives are:
/ Grow engagement with our audiences / Encourage audience interaction / Generate brand awareness / Drive traffic to our website
*66% of the UK population use the platforms
*There are now over 45 million social media users
*Digital 2021: Global Overview report - We Are Social
*Savills data, August 2022
Targets both “active & passive” buyers increasing audience sizes
Premium partnership with Facebook & Google
Hundreds of property page views per ad
Leading edge, unique technology
Proven Results
Thousands of people reached per ad
45 million users in the UK in 2019
ADVERTISING
389k
GLOBAL READERSHIP
83%
OF READERS TRUST THE CONTENT
44k
COPIES SOLD EVERY WEEK
66%
OF READERS EACH WEEK ARE LOYAL SUBSCRIBERS
520
OVER
CALLS GENERATED BY SAVILLS ADVERTS IN 2020
CLICK TO VIEW CAPTIVE AUDIENCE & PAGE RATES
89%
of readers buy for the property pages
96%
of readers are more likely to respond to adverts than the national average
400
pages of property editorial per annum
1
3
in
readers are actively looking to buy a property in the next 12 months
SOURCE: TGI GB Clickstream Q1 2021
759k
Global ONLINE Monthly Users
1.4m
Global Monthly WEBSITE Page Views
298k
Total social reach
207,658
Global circulation, The FT Weekend
Savills regularly takes advertising space in the House & Home section of the FT Weekend supplement to advertise our clients’ properties to a global, affluent audience.
Covering the latest trends from the world of property, interiors, architecture and gardens, this integral section is curated specifically for HNW individuals with property interests in the UK and abroad. Adverts are composed of different property boxes; you have the option to purchase either a large or a medium box to feature your property. Advert space is booked on a first come, first served basis.
A Captive Audience:
ADVERT RATES:
Reached 54% of UK individuals planning to invest in real estate in the next 12 months
54%
Reached 67% of UK individuals who are personally interested in real estate
67%
Total value of their global readers’ real estate is worth $2.3 billion; higher than the value owned by readers of Bloomberg and the Economist
US$2.3 billion
of House & Home readers read the FT as it helps them save time by reading a trusted source
84%
Sources: FT Global Commercial Update Q2 2022, Internal Circulation Figures; Global Business Influencers 2019 Survey - UK n= 802; Global Reader Survey 2020 - UK House & Home Readers n= 2,070; Global Business Influencers 2019 Survey - Global n= 12,314
Savills, 33 Margaret Street, London W1G 0JD
HOME
Savills London Country Department
TREVOR KEARNEY 020 7016 3825 TREVOR.KEARNEY@savills.com
Savills Country Department
Paul finnegan +44 (0) 20 7409 8877 pfinnegan@savills.com
